![]() A local TV station has seen advertising revenue plummet and layoffs have to be made. Think of a business situation where true character shines through. In a vague sense, we all know what it means to have a virtuous character we all know people who can be counted upon to do the right thing. The idea is that people who are good will do the good and right thing, regardless of the circumstances: whether they’re at home or abroad, whether they’re trying to win new clients or making a decision about what kind of images are appropriate for public TV. Instead of trying to form specific rules for everyone to follow- don’t bribe, don’t exploit the deceased on TV-they propose that we build virtuous character. So proponents of virtue suggest that we change the focus of our moral investigations. In practical terms, however, there’s agreement that the world is too diverse and changing to be controlled by lists of recommendations and prohibitions. ![]() Typically, they don’t go quite so far as the culturalists they don’t believe that basic regulations of right and wrong are completely independent from one community to another. ![]() Today’s proponents acknowledge that it’s very difficult to set up a list of moral rules that are going to solve ethical dilemmas across cultural lines. Contemporary virtue ethics is an updated version of a theory first proposed in ancient Greece. ![]()
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